Nic Discepoli

Joined RudderStack, a leading Warehouse-Native Event Streaming tool and Customer Data Platform, to expand knowledge of data pipelines beyond the data warehouse and business intelligence tools. Working with a variety of clients assisting them with technical implementation questions and helping them reach their data goals. Lead the technical implementation of RudderStack's SaaS product for new clients to align company solutions with client objectives to address complex data infrastructure needs. Assist with product development of warehouse-native identity resolution product, Profiles, by synthesizing client feedback, leveraging personal expertise, and collaborating with on-staff analytics engineers to provide actionable insights on the product's user-experience and efficiency. Diagnose and resolve technical issues for clients quickly by working with cross-functional teams to help clients reach their data infrastructure goals and secure customer retention. Outline product expectations from clients to our product and engineering teams to ensure that new features meet the client's needs. Conduct data analyses and craft strategic presentations for client renewals, highlighting product usage metrics and recommending next steps to derive more value from the product.

I was hired to help The Atlanic, one of the most celebrated magazines in American history, reach its goal of becoming profitable in the modern era by expanding its data and technology stack. My work has helped the company to make more data-driven decisions and create personalized campaigns and products for its audience. My achievements included:

- Planned and executed migration from legacy ETL tools to a robust, modern data stack using dbt. This made our analytics process more efficient and reliable for all stakeholders - Outlined event tracking specifications and oversaw our migration from Universal Analytics to Google Analytics 4 and served as the subject matter expert for web analytics - Lead data activation though management of marketing platform, Lytics. Provided data strategies for colleagues looking to implement personalized marketing campaigns - Presented in-depth analyses on pressing trends from our audience related to product engagement, customer conversion and retention, and content preferences - Built & maintained dashboards for reporting for Marketing, Product, and Subscription Revenue. - Proactively identified and resolved technical bugs within our data and event tracking infrastructure

Ruby is an independent division of First Horizon building a collaborative family banking platform designed to help caregivers manage their loved one's finances. My responsibilities here include: - Leading a team of department stakeholders and outside consultants to build a marketing and product analytics tool set that provides key insights on customer acquisition, activation, retention, and segmentation. - Implementing new ad strategies and A/B tests across landing pages and email campaigns to increase conversions and lower customer acquisition cost. - Regularly reporting on KPIs and building custom dashboards for the internal team and outside stakeholders. - Leading data governance and QA efforts within the organization to ensure each department had access to accurate and relevant data with consistent structure and organization. - Regularly collaborating across departments to build tools and processes that help each team reach it's strategic goals.

Joined RudderStack, a leading Warehouse-Native Event Streaming tool and Customer Data Platform, to expand knowledge of data pipelines beyond the data warehouse and business intelligence tools. Working with a variety of clients assisting them with technical implementation questions and helping them reach their data goals. Lead the technical implementation of RudderStack's SaaS product for new clients to align company solutions with client objectives to address complex data infrastructure needs. Assist with product development of warehouse-native identity resolution product, Profiles, by synthesizing client feedback, leveraging personal expertise, and collaborating with on-staff analytics engineers to provide actionable insights on the product's user-experience and efficiency. Diagnose and resolve technical issues for clients quickly by working with cross-functional teams to help clients reach their data infrastructure goals and secure customer retention. Outline product expectations from clients to our product and engineering teams to ensure that new features meet the client's needs. Conduct data analyses and craft strategic presentations for client renewals, highlighting product usage metrics and recommending next steps to derive more value from the product.

I was hired to help The Atlanic, one of the most celebrated magazines in American history, reach its goal of becoming profitable in the modern era by expanding its data and technology stack. My work has helped the company to make more data-driven decisions and create personalized campaigns and products for its audience. My achievements included:

- Planned and executed migration from legacy ETL tools to a robust, modern data stack using dbt. This made our analytics process more efficient and reliable for all stakeholders - Outlined event tracking specifications and oversaw our migration from Universal Analytics to Google Analytics 4 and served as the subject matter expert for web analytics - Lead data activation though management of marketing platform, Lytics. Provided data strategies for colleagues looking to implement personalized marketing campaigns - Presented in-depth analyses on pressing trends from our audience related to product engagement, customer conversion and retention, and content preferences - Built & maintained dashboards for reporting for Marketing, Product, and Subscription Revenue. - Proactively identified and resolved technical bugs within our data and event tracking infrastructure

Ruby is an independent division of First Horizon building a collaborative family banking platform designed to help caregivers manage their loved one's finances. My responsibilities here include: - Leading a team of department stakeholders and outside consultants to build a marketing and product analytics tool set that provides key insights on customer acquisition, activation, retention, and segmentation. - Implementing new ad strategies and A/B tests across landing pages and email campaigns to increase conversions and lower customer acquisition cost. - Regularly reporting on KPIs and building custom dashboards for the internal team and outside stakeholders. - Leading data governance and QA efforts within the organization to ensure each department had access to accurate and relevant data with consistent structure and organization. - Regularly collaborating across departments to build tools and processes that help each team reach it's strategic goals.

Joined RudderStack, a leading Warehouse-Native Event Streaming tool and Customer Data Platform, to expand knowledge of data pipelines beyond the data warehouse and business intelligence tools. Working with a variety of clients assisting them with technical implementation questions and helping them reach their data goals. Lead the technical implementation of RudderStack's SaaS product for new clients to align company solutions with client objectives to address complex data infrastructure needs. Assist with product development of warehouse-native identity resolution product, Profiles, by synthesizing client feedback, leveraging personal expertise, and collaborating with on-staff analytics engineers to provide actionable insights on the product's user-experience and efficiency. Diagnose and resolve technical issues for clients quickly by working with cross-functional teams to help clients reach their data infrastructure goals and secure customer retention. Outline product expectations from clients to our product and engineering teams to ensure that new features meet the client's needs. Conduct data analyses and craft strategic presentations for client renewals, highlighting product usage metrics and recommending next steps to derive more value from the product.

I was hired to help The Atlanic, one of the most celebrated magazines in American history, reach its goal of becoming profitable in the modern era by expanding its data and technology stack. My work has helped the company to make more data-driven decisions and create personalized campaigns and products for its audience. My achievements included:

- Planned and executed migration from legacy ETL tools to a robust, modern data stack using dbt. This made our analytics process more efficient and reliable for all stakeholders - Outlined event tracking specifications and oversaw our migration from Universal Analytics to Google Analytics 4 and served as the subject matter expert for web analytics - Lead data activation though management of marketing platform, Lytics. Provided data strategies for colleagues looking to implement personalized marketing campaigns - Presented in-depth analyses on pressing trends from our audience related to product engagement, customer conversion and retention, and content preferences - Built & maintained dashboards for reporting for Marketing, Product, and Subscription Revenue. - Proactively identified and resolved technical bugs within our data and event tracking infrastructure

Ruby is an independent division of First Horizon building a collaborative family banking platform designed to help caregivers manage their loved one's finances. My responsibilities here include: - Leading a team of department stakeholders and outside consultants to build a marketing and product analytics tool set that provides key insights on customer acquisition, activation, retention, and segmentation. - Implementing new ad strategies and A/B tests across landing pages and email campaigns to increase conversions and lower customer acquisition cost. - Regularly reporting on KPIs and building custom dashboards for the internal team and outside stakeholders. - Leading data governance and QA efforts within the organization to ensure each department had access to accurate and relevant data with consistent structure and organization. - Regularly collaborating across departments to build tools and processes that help each team reach it's strategic goals.